It looks like the Big Breweries are following on Drew Carey’s idea of Buzz Beer.
Snip: Energy beer, a fusion of traditional ale and caffeine, is the latest craze to hit the beer industry.
Last week SAB Miller announced it would buy McKenzie River Corp.’s Sparks, a caffeinated alcohol malt beverage with ginseng, guarana and taurine.
The orange-colored brew was the first of the new energy beers to hit the market and has been credited with spawning a new breed of beer and opening a new market for beer brewers worldwide.
One Reply to “Sadder than that time I had pumpernickel lager”
Well, the idea of caffeinated beer doesn’t bother me, but that one of the megabrewers is marketing does.
And pumpernickel lager? Sounds really interesting…