Is Beer No Longer “Cool” in Germany?

John Biggins discovered this article in Spiegel Online.

With Brewery Closures, Germany Faces Brauereisterben
Germany and beer have long been synonymous. But that is changing. With Monday’s closing of two large breweries, the crisis facing the industry appears to be deepening. An aging population is partly to blame. But beer, as it turns out, just isn’t cool anymore.

Beer no longer “cool” in Germany? Well, they sometimes serve it warm, but I don’t think that’s what this article is talking about. I find this very hard to believe. Myself and a few other members of the First State Brewers went to Germany 2 years ago and we’re going back again at the end of March. Beer seemed just fine with the folks we visited with 2 years ago. I’ll let you know if beer is still cool after we go back!

Stupid Blogger

Hi, Scott, et al. Tried to post a response but stupid Blogger wouldn’t let me. The answer is yeah, I still have my brewing equipment, but haven’t brewed in a long time. Then again, I haven’t microwaved a TV dinner or warmed up a piece of pizza in my kitchen in a long time, either.

Jane Hautanen (Jane Doe)

The Beer Hunter Returns

The Book and the Cook

Saturday March 12, 2005
Michael Jackson – Michael Jackson’s Great Beer Guide (Tutored Beer Tasting)
Penn Museum – (215) 898-3900
Museum Catering, 3260 South St. Philadelphia, PA

Come hear international beer expert Michael Jackson, and taste exciting pairings of contemporary microbrews with foods that complement them. This tutored section will be followed by a general tasting of additional microbrews from the US and around the world complemented with food from Museum Catering Company. Guests must be 21 years of age to attend. Three seatings. Advance reservations required.

Tickets at the Annenberg Center after February 1, 2005 $45

Scott,

Here is some info for immediate release to the first State Brewers:

I just received my “Book & the Cook” flyer from U of Penn, announcing the annual beer tasting with Michael Jackson. The 15th annual–gee, we must’ve attended the first annual! Do you want me to scan it and send it to you? It is coming up on March 12. Cost is $45. Do I detect a club function coming up?

Cheers,
Jeff